Creative solutions for the business of design

Have an idea you didn't think was possible?

A tool your clients could use. Something you've wished existed for years. Bring it to us. Our team of design-industry insiders will plan it with you, build it, and take it to market.

Tell us your idea See how it works

How it works

From idea to launch

Most ideas stall somewhere between the people who plan, the people who build and the people who sell. We do all of it, so nothing gets lost along the way.

  1. Review & plan

    We pressure-test the idea with you

    We sit down together, ask a lot of questions, and work out what's possible, what it will cost and what to do first.

    • Idea review and feasibility
    • A plain-English plan of how it will work
    • Scope, schedule and one fixed fee

  2. Build

    We build it, custom to your business

    Small, focused software for the jobs off-the-shelf tools were never made to do. In your voice, connected to the tools you already use, and yours to own.

    • Recommendation and matching engines
    • Client discovery and intake flows
    • AI assistants trained on your expertise

    Something else in mind? Tell us what you're dreaming up.

  3. Go-to-market

    We plan how it reaches the right people

    A great tool only matters if people find it. We work out who it's for, how to talk about it and how it launches.

    • Positioning, messaging and pricing
    • Launch and go-to-market plans
    • Marketing and funnel audits

    Already have a product? The GTM & Product Remodel™ is a fixed-fee audit and 12-month roadmap.

  4. Execute

    We launch it, online and in the room

    Then we carry out the plan: the creative that tells the story and the events that put it in front of the trade.

    • Brand, graphic design and campaign creative
    • Social content and short-form video
    • Trade show presence, panels and launch events
    • Logistics, vendors and on-site execution

Ways to work with us

Join us at any stage

Just an idea so far?

Start with a planning session

The first conversation is free. If it's a fit, a paid planning session tells you plainly whether it's possible, what it would cost to build and the smartest first step.

Already built something?

Take it to market

Bring us in for the go-to-market plan, the creative, the launch event, or all three.

Ready to go all in?

The whole journey

Plan, build, launch and execute with one team working from one plan.

Pricing

Custom software, now within reach

Custom software used to be something only large companies could afford. New AI and development tools let us work on shorter timelines, with realistic budgets for small and growing design businesses.

  • Start with a free conversation. If the idea is a fit, a paid planning session gives you a feasibility review, a clear plan and a fixed quote. The plan is yours to keep, whether or not you build with us.
  • A fixed fee, paid at key milestones
  • You know the cost up front. It only changes if the scope does.
  • Low running costs once it's live
  • You own it. Your data and the technology we build are yours.

Our work

One idea, from first conversation to a live launch

LuAnn Nigara's idea: answer every designer's “who should I hire?” the way she would herself, without a call. We helped plan it, built it, and launched it live.

Boardroom for Creatives LuAnn Nigara's advisory board for design business owners

Review & plan

We traced why interested visitors were leaving her consultations page, and shaped the discovery questions from LuAnn's own diagnostic work.

Build

The Discovery Experience: a short conversation that matches each visitor to one of her 21 board members, explains why in her voice, and syncs to her email platform.

Launch

A go-to-market plan built to scale: email funnels, targeted advertising and a live launch panel at Fall High Point Market.

Matched visitors to the right board member in testing
90%
Questions for a typical visitor, about two minutes
6
AI cost per visitor session, on average
~2¢

Team

The people behind your idea

Our name comes from “to the trade,” the industry's term for selling to design professionals. It's where we come from too. We've built design software and carried out the go-to-market plans, events and social campaigns behind it.

Founders

Sarah Daniele

Principal & Director of Strategy

  • Co-founded Mydoma Studio and scaled it through its acquisition
  • Former VP of Marketing at Studio Designer
  • Current National President of IDS

Thomas Martineau

Principal & Director of Product

  • Co-founded Mydoma Studio and built its software platform
  • Former VP of Engineering at Studio Designer
  • Full-stack software architecture and builds
  • Custom apps, AI tools and integrations for the design trade

Our partners

Trusted specialists we bring in for creative and events, so you get the right expert for each part of the launch.

Lauren Scully

Creative partner: brand, graphic & social

  • Led brand, creative and community at Mydoma Studio through its acquisition, then at Studio Designer
  • 10+ years of brand storytelling and campaign creative for design-industry software
  • Ad, social and short-form video content

Heleena Stephens

Events partner: events & industry relations

  • 15+ years planning and running hospitality events
  • Runs trade show and industry events, including High Point Market
  • Industry partner and association relationships

Tell us your idea

What would you build if you knew it was possible?

A few lines is plenty, even if it's still rough. We'll reply within two business days to set up a conversation.